Why Online Merchants Need to Measure Lifetime Value Multichannel Merchant This is key because you're using web marketing channels, such as PPC, SEO, affiliate programs, CSEs and e-mail—which all have varying costs and reach—to drive online sales. Wouldn't you be willing to spend more to get the right customer?
Balihoo Presents Webinar Series: Taking National Brands to Local Markets Balihoo , the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs, today announced a free webinar series designed to help national brand marketers implement effective local marketing activities.
